Visual Identity

Swapna, a self-taught crafter began Swakrta as a way to indulge her love for fabrics and textures.

The handwritten font used for the logo symbolises the name ‘Swakrta’. Derived from Sanskrit, the first syllable ‘Swa’ means self and ‘krta’ means made, translating to self-made or hand-made.
The tagline ‘Handcrafted With Love’ represents Swapna’s enthusiasm for crafting. As a part of Swakrta’s visual identity, we also designed and created product tags.