PARX Anthem Hunt
Parx partnered with Rolling Stone India in the hunt for a unique brand anthem that captured the spirit of Parx. The Parx Anthem Hunt is an initiative to acknowledge the budding musicians in the country.
The main creative was designed to represent the integration of fashion with music. Apart from posters, the main creative was used extensively across digital mediums such as the Parx Hunt website, web banners on Rolling Stone India and Facebook and Twitter header images. The poster design was also adapted for the stage backdrop for all events along with drop down flags, standees and information cards.