IDEAS Consulting and Solutions LLC

IDEAS is a marketing consultancy based out of California, USA, providing strategic guidance and consulting in the areas of Marketing Effectiveness and media spend optimization across both traditional and new age media. Their aim is to create sustainable processes to set up organisations for success.

Our approach for the branding process was to translate the brand values of strategic guidance and integrity. The graphic/icon shaped like a bulb forms the “I” and also resembles an exclamation mark. It signifies the extraordinary insights the brand delivers to solve the problem at hand. The font is formal and strong to represent the brand’s focus on providing the necessary support to their clients. The project included designing a brand style guide, business cards, stationery, and presentation slides.