Alison Armstrong

Alison Armstrong is a training specialist and a best selling author with extensive experience in the mental health sector.

The logo graphic incorporates the letter “A,” symbolising the name and establishing a distinctive and memorable personal brand identity. 

The pathway flowing through the “A” represents a journey of learning, growth, and transformation. The organic curves of the pathway evoke a sense of natural growth, grounding, and a deep connection to nature. 

The green hues embody growth, renewal, and stability, reinforcing the theme of nurturing development. 

Paired with the design, the clean and elegant serif font strikes a balance between professionalism and approachability, enhancing the overall sophistication of the logo.

Services

Visual Identity Design

Client

Alison Armstrong

Year

2025