Alison Armstrong
Alison Armstrong is a training specialist and a best selling author with extensive experience in the mental health sector.
The logo graphic incorporates the letter “A,” symbolising the name and establishing a distinctive and memorable personal brand identity.
The pathway flowing through the “A” represents a journey of learning, growth, and transformation. The organic curves of the pathway evoke a sense of natural growth, grounding, and a deep connection to nature.
The green hues embody growth, renewal, and stability, reinforcing the theme of nurturing development.
Paired with the design, the clean and elegant serif font strikes a balance between professionalism and approachability, enhancing the overall sophistication of the logo.
Services
Visual Identity Design
Client
Alison Armstrong
Year
2025



